Try1 puts try-on lockers inside local boutiques, so you can order online, try on near home, and return instantly — without queues, re-packaging, or regret.
Every stakeholder in fashion e-commerce is losing — just in different ways.
Up to 40% of fashion items bought online come back. Processing, restocking, and reverse logistics erode profitability on every order.
~40% return rateBuyers "bracket" — ordering multiple sizes just to keep one. Fit anxiety means unnecessary purchases, wasted packaging, and frustrating returns queues.
1 in 3 items returnedIndependent shops can't compete on selection or speed. They lose customers to online players while their fitting rooms and staff sit underused.
61,000 closures in 5 yearsTry1 bridges the gap between online shopping and local retail — without asking anyone to change how they already work.
Order from any participating retailer. Choose your nearest Try1-enabled boutique as your delivery address.
The order arrives at the boutique locker. No missed deliveries — it waits securely until you collect it.
Collect and use the boutique's fitting room. Real mirror, real service. Take your time — no pressure, no queue.
Love it? Walk out with it. Doesn't fit? Drop it back on the spot. No re-packaging, no post office, no waiting.
Technology usually feels invisible. Our character gives the network a face — a mannequin with no gender, age or cultural identity, so anyone can see themselves in it. Customer, courier, retail assistant: it depends on the context.
Try1 doesn't compete with retailers or boutiques — it creates a new revenue and efficiency layer on top of what already exists.
No more size gambles. Try exactly what you ordered before committing. Instant local return if it doesn't work — no queues, labels, or waiting.
Fewer centrally-processed returns means lower logistics costs. The 8–10% Try1 fee compares favourably to 15%+ mall occupancy costs. Customers who try keep more.
New foot traffic and a revenue share on every transaction — without holding any inventory. Your fitting rooms and service become an asset for the whole neighbourhood.
Local returns replace long-haul reverse logistics. Fewer items bought "just in case" means less textile waste. The carbon loop gets dramatically shorter.
Try1 is infrastructure, not a retailer. Any participating brand can use the network. No exclusivity, no conflict of interest, no lock-in.
More boutiques → more convenient for customers → more retailers join → more volume per boutique. Every new partner makes the network more valuable for everyone.
Amazon Lockers hold parcels. Try1 hosts fitting experiences. Same physical format — entirely different value proposition and business model.
Partners earn on transactions without holding any stock. Retailer inventory never changes hands until the customer decides to keep it.
No direct competitor operates a brand-neutral, multi-retailer try-on network inside existing boutiques. The moat grows with every partner onboarded.
Customers save time, retailers cut costs, boutiques gain revenue. All three benefit from more volume — making the network self-reinforcing.
Milan is the ideal first market: Europe's fashion capital, dense boutique ecosystem, high e-commerce penetration, and a culture that values both style and sustainability. The pilot targets 5–10 boutique partners and 2–3 online retailers to validate unit economics and refine the experience before scaling.
5–10 boutiques, 2–3 retailers. Prove unit economics, measure return rate reduction, and refine the locker + fitting room experience.
Rome, Florence, Turin. Scale using the Milan playbook. Target 50+ boutique partners across Italy's fashion cities.
Paris, Amsterdam, Berlin. The infrastructure model scales without geographic limits — wherever there are boutiques, there is Try1.
Whether you're a boutique owner, an online retailer, or an investor — the pilot is where it starts. Join the waitlist.
We'll reach out with pilot details. No spam, no commitment.
Or write directly: info@try1.it